Retail Communication Solutions (Pty) Ltd, known simply as RCS, was established in 1999 and is an accredited BBBEE Level 2 supplier. At RCS we are, first and foremost, strategy and communication specialists, focused on getting your message across to your customers through tailor-made experiences. At RCS we recognise the importance of thinking differently. Our approach and strategies are designed to connect with your immediate audience but are equally defined to reach a wider customer base through all our interventions. At RCS, we pride ourselves on being fuelled by the energy and passion of our clients and associates, and we harness the potential and quality of our skilled professionals to deliver astounding results.

Let us help you grow your business


At RCS, we lead through innovation, passion and commitment, and core to our philosophy is to constantly challenge the status quo and reach for the added edge in all our interventions. We have chosen service providers and partners who are similarly motivated, and who are aligned with our operating philosophy. As a complement of specialists with exceptional skills, we surround ourselves with the best-of-the-best to achieve maximum impact for our clients.

 Our innate understanding of building and sustaining brand value, enables us to add value to your business or product offerings, thereby attracting more attention and igniting greater interest. We welcome disruptive methodology when approaching campaigns and activations to ensure effective cutting-edge strategic communication and service applications. Our adaptable solutions interpret your dreams and help you realise your vision – and the true potential of the returns. We devise and interpret effective strategic communication, media and marketing activation blueprint strategies to connect with your customers.

We achieve our objective by becoming closely involved with our clients in order to be able to refine the process every step of the way. Our philosophy is therefore to remain in key proximity with our clients to be able to instantly refine a process. Working with our clients within a specific space often gives us the edge when prescribing a specific course of action. We pride ourselves on our ability to think outside the box and reverse-process ideas to spark imaginative thinking. Our creative ability and performance value cut across industry, creating and packaging unique, distinctive solutions for your company – all with clearly measurable objectives and impact. Our prime objective is to create the most affordable product solutions with maximum impact through innovative ideas and imagination, while never losing that personal touch and attention to detail.


To interpret the dream and then deliver on the objective.To devise and interpret effective communication, media and marketing activation strategies to help you connect with your customers.


To consistently remain current and impactful through innovation and connectivity.


At RCS, we believe that an effective operating support platform and structured business model creates synergy and evokes passion and creativity, which is paramount to defining global trends and providing ultimate solutions. We know that no single element can guarantee success. That is why we bring meticulous planning, strategic positioning, knowledge, creativity, productivity and an underlying passion and commitment to each and every project.


Craig M Berman

Co-Founder & Director of Retail Communication Solutions (Pty) Ltd.

Craig is a passionate South African communication and business strategist with an extraordinary ability to find innovative solutions and devise strategy to define markets and grow business. As co-founder of RCS, Craig has spent the last 25 years dedicated to entrepreneurial encouragement and developing business platforms, optimizing his innate understanding of unlocking the people potential factor, defining markets, trends and innovation across multiple industries. Craig is responsible for the core business strategies in the communication sphere of many of the South African blue-chip businesses, including building the development arm for ABSA Private Bank, along with refining the key communication sales blueprint for Massmart’s retail division, Makro. Craig was equally instrumental in the internet start-up of Netactive and developed the operational blueprint for Hi Fi Corporation. In recent years, he was tasked to remodel the high-end residential property market intake strategy of the Auction Alliance, with the view to position and introduce the auction platform, creating the perception amongst consumers that this is a favourable format to buy and sell high-end residential property.

Craig’s distinctive ability to formulate strategy, simplify complex theory, spot and nurture talent has always been a definitive edge. Craig believes in the power of collaboration, synergy and association in business and therefore combined media and event activation as part of the RCS global offering. 

Tyrone Watkins

Co-Founder & Director of Retail Communication Solutions (Pty) Ltd.

Having achieved international status as South African leading talent in the creative and artistic arena. Tyrone, is well reveered for his unique ability to combine Creativity with Communication to interpret and deliver upon award winning product. With his extensive knowledge and expertise well defined. Tyrone has mastered the art of conceptualisation, defining strategy withing the Communication, Media and Activations Divisions at RCS.

Tyrone, is a firm believer of effective development and resonates towards his passion to grow and devlop people to become the best they can be through the RCS platform. Having achieved the reputation of being one of South Africa`s great exports and contributors to the arts and conceptualising acclaimed homebrewed stage productions. Tyrone is more than qualified to produce, direct and project manage operations globally on behalf of RCS.

“Taking RCS to the next level”